Pay-per-click Marketing (PPC)
PPC Marketing strategy will draw paid traffic to your business website as your company will pay only when a user clicks on the ad.
We have a wealth of compelling benefits to offer to our global clients with our impactful PPC Marketing campaigns. We offer you valuable Google Ads and Microsoft Ads that will have a positive impact on your business goals resulting in a high quantum of brand exposure with effective thought leadership by us that results in hot lead submission. Our PPC campaigns are highly nurturing and will serve as an effective marketing funnel through which maximum advertising content downloads, requests for newsletter signups, and record number of downloads of app will culminate.
Our PPC Marketing Campaigns are measurable and Trackable with impactful data analytics. We set up highly effective PPC campaigns with well-defined granular goals, keyword targeting strategies, and robust data analytics with effective report generation that will make a highly successful digital campaign for the stipulated period. We apply the standard practice of using Google Ads Tool with Google Analytics to measure and track PPC ad performance to see how PPC campaigns are scaling to drive traffic. Our goal is to send maximum PPC traffic to be landing page of the website and track it in real time to see the optimum conversion rate with an effective use of Google Analytics.
What are the various Types of PPC Ads
With our detailed analysis of paid search, we want to throw light on various types of PPC ads operational that drive marketing campaigns to help you build your brand with an online presence to cater to the needs of the right kind of audience. Our PPC team with specialized skills works closely with your company to properly align to provide effective PPC ads that you can use to optimize your sales funnel.
There are various types of pay per click ads available tailored to your needs
- Search Ads
- Display Ads
- Social Ads
- Remarketing Ads
- Google Shopping Ads
- In-stream Ads
- Gmail Sponsored Promotions (GSP)
- Local Services Ads
- Amazon PPC Ads
Search Ads
Our digital marketing experts have been running impactful Search ad campaigns for a decade that will be visible online to prospects who are in search of similar products and brands like yours through online search. These PPC ads are appropriate for brief periods during sales cycles or for running an effective one-time campaign promotion. We recommend highly effective PPC ad campaigns for SERPs to enterprises that are focused on generating genuine and premium-quality leads from potential customers.
Display Ads
We believe in the effectiveness of the Display ad campaign, which is known for reaching almost 90% of the target audience who are regular online visitors. We will strategize Display ads to appear on Google-related partners webpages, with our main target being customers who visit business-related websites. As it is known fact that a Display ad optimizes pictures and data to grab the attention of an online user and compel them to take a call to action. We highly recommend display advertising to enterprises who have a notoriously elaborative sales history and who have carved a niche for elite clientele.
Social Ads
With social media Paid Advertising strategies playing a vital role in digital marketing which are the evolving segment of PPC ad service. As most of the social ads surface on social media like Facebook, LinkedIn and Twitter, they will be rightly positioned to reach prospective customers who are segregated based on their personal hobbies, existing networks and personal preferences. Social media advertising is suitable for brands with an active social media presence with a maximum possibility of conversions.
Remarketing Ads
We lay emphasis to Remarketing ad strategies to reach a high conversion rate and maximum sales volume. Remarketing ads focus on reminding customers who already visited a website and urge them to revisit and convert to prospective customers. Remarketing is relatively cheap when compared to search ad campaigns as there is relatively less competition for a competitive customer base. We plan our remarketing campaigns in such a way that we use relatively smarter PPC ad strategies and extensions to produce significant results with a powerful PPC campaign.
Google Shopping Ads
We run and develop Google Shopping ads that are suitable for business websites that boast of significant volume of product range. As these PPC ads will be visible in a carousel above or beside the main Google search results, this will allow prospects to see the various displayed products with relevant prices on Google SERP before they navigate away and click to search for alternatives in a competitor’s website. This shows that with every click you are bound to pay, and this leads to a greater scope of conversions, as the target audience has browsed through various product listings with relevant prices on Google Shopping Ads. We highly recommend Google Shopping ads as an effective eCommerce ad solution that will reach maximum customers who have a clear buying intention.
In-stream Ads
YouTube ads are popularly referred to as In-stream ads as these pay-per-click ads will appear on YouTube search engine results in YouTube videos and video partners on Display Network. YouTube ads always present brands through an effective presentation. At present, Facebook recently forayed in in-stream ad campaigns that allow enterprises to stream ads in best available slots and in-between breaks while streaming videos in YouTube.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are effective tools that churn out directly responsive leads. GSP will be optimized to reach prospective leads that will be generated right in the inbox. GSP ads are characterized as a click-to-call strategy that will enable prospective visitors to make a direct call to you and this will lead to a sales possibility in your sales funnel. We will help you to set up your GSP that will maximize targeting abilities and leads to generating high-quality CTR.
Local Services Ads
Local service ads follow a standard pattern of pay per lead model strategy. This implies that there is absolutely no need to pay for the clicks that don’t turn into leads. Local services ads are limited to a few markets like HVAC enterprises, plumbing services, electrical services, and locksmith business. Our Local Services Ads are best optimized as per your demographic requirements.
Amazon PPC Ads
Amazon advertising is emerging as the most significant advertising funnel in the online marketing landscape. Amazon PPC ads will enable Amazon sellers to drive effective brand awareness, optimize quality of sales and compel online visitors to visit again with optimized sponsored ads on Amazon platform at strategic locations. We have been successfully leveraging Amazon PPC ads with the right application of technical knowledge and know-how to place cost-effective Amazon PPC ad campaigns with a potential to earn maximum profits.